WhatsApp & chat
WhatsApp broadcast messages for your business
Send an offer, a new arrival or a reminder to all your customers, a group of them, or a list you paste, from the BNM Business app.
The basics
What is a WhatsApp broadcast?
A broadcast is one message sent to many customers at once. On the WhatsApp Business API, a business can message people who have not written to it in the last 24 hours only with a message template that Meta has approved.
BNM sends your approved template to each customer separately, so every person gets their own chat, with their name and offer filled in. Replies come back into your BNM inbox like any other chat.
- Send to all customers with a phone, a customer group, people who ordered recently, or a pasted list
- Each message can carry the customer's name, an offer code or a link
- People who replied STOP are never messaged again
- See sent, delivered, read and replied for each person
How it works
Send a broadcast in five steps
From the BNM Business app
Pick a template
Choose one of your approved WhatsApp templates.
Fill in the details
Set what goes in each blank, such as the customer's name or the offer.
Choose who gets it
Pick a group or paste numbers, and see how many people will get it.
Test, then send
Send a test to yourself, then send now or pick a time.
Track it
See delivered, read, replied and opted out for every customer.
What you get
Built to protect your WhatsApp number
Meta limits how many messages a number can send. BNM keeps your broadcasts inside those limits.
Opt-outs respected
Anyone who replies STOP or opts out is skipped in every later broadcast.
Business hours only
Marketing messages go out between 9 am and 9 pm.
No message overload
A customer gets at most one marketing message every 3 days.
Pauses on its own
If too many people complain or opt out, the broadcast stops so your number stays healthy.
What it does not do
- It needs a WhatsApp number linked to BNM through the WhatsApp Business API.
- Only templates Meta has approved can be broadcast; Meta can reject marketing templates.
- Each day's volume stays below your number's Meta sending limit.
Questions owners ask
Is this the same as a broadcast list in the WhatsApp Business app?
No. It uses the WhatsApp Business API through BNM, so customers do not need to have saved your number, and you see delivery and read status for each person.
Can I put the customer's name in the message?
Yes. Templates can have blanks, and BNM fills in each customer's name, an offer code or a link.
What if a customer does not want my messages?
If they reply STOP or opt out, BNM never sends them a broadcast again.
Which plan has broadcasts?
WhatsApp broadcasts come with BNM Pro.
Reach every customer on WhatsApp
Sign up free, link your WhatsApp number on Pro, and send your first broadcast.